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  • Writer's pictureKarvin Fernando

HOW WE BUILT OUR LOCAL PRODUCTION COMPANY

Building a video production company from the ground up is no small feat, but with determination, creativity, and a lot of hard work, we transformed our dreams into reality.


With over 120 videos completed last year check out our work with some of the biggest Sri Lankan brands at clear.lk/work



The Genesis of Our Passion

It all started with a shared love for storytelling through the lens. Each member of our team had a unique background, ranging from film school graduates to self-taught videographers. What united us was the desire to create compelling narratives and capture moments that leave a lasting impact. With this shared passion, we decided to take the plunge and turn our collective love for video production into a business venture.


The Foundation: Planning and Vision

The first crucial step in our journey was laying a solid foundation. We spent countless hours brainstorming and crafting a clear vision for our company. What kind of videos did we want to create? Who was our target audience? What values would define our brand? These questions guided our business plan, helping us create a roadmap for success.


Investing in Equipment and Skills

Equipped with a vision, the next step was to invest in the necessary tools of the trade. We pooled our resources to acquire high-quality cameras, lighting equipment, and editing software. Simultaneously, we committed ourselves to continuous learning. Staying updated on the latest industry trends and mastering new techniques became a priority. This dedication to improvement not only enhanced our skills but also set us apart in a competitive market.



Building a Stellar Team

No successful venture can be accomplished alone. Recognizing our individual strengths and weaknesses, we assembled a team that complemented each other. From cinematographers to editors, each member brought a unique skill set to the table. Cultivating a positive and collaborative work environment was key to fostering creativity and innovation.


Navigating Challenges

Building a business is never a smooth sail, and our journey was no exception. We encountered challenges ranging from tight budgets to client expectations. However, every obstacle became an opportunity to learn and grow. Adapting to change, refining our processes, and maintaining a client-centric approach helped us overcome hurdles and build a resilient company.


Client Relationships: The Heart of Our Success

Our clients are not just customers; they are partners in our storytelling journey. Building strong, trust-based relationships with our clients has been the cornerstone of our success. Understanding their vision, communicating effectively, and exceeding expectations have been our guiding principles.



Celebrating Successes, Learning from Failures

As our portfolio grew, so did our confidence. Celebrating successful projects and client satisfaction fueled our determination to excel. However, we also embraced failures as opportunities to learn and improve. Each setback became a stepping stone towards becoming a better, more resilient company.


Looking Forward: The Future of Our Video Production Company

Today, our video production company stands as a testament to the power of passion, teamwork, and perseverance. Our journey is ongoing, and we are excited about the future. We continue to push boundaries, embrace new technologies, and explore innovative storytelling techniques. The adventure is far from over, and we can't wait to see where our love for video production takes us next.


In conclusion, building a video production company is a journey of self-discovery, creativity, and entrepreneurship. It's about turning a shared passion into a sustainable business that not only fulfills our dreams but also brings meaningful stories to life. If we can do it, so can you. Here's to chasing dreams and capturing moments that last a lifetime!


Feel free to reach out to us, to see how we can help you with your photography in Sri Lanka and videography-related content requirements. Clear Sri Lanka is a well-known Video Production house provides Commercial Production services.



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