Client: Porsche Gmbh
Project: Digital Advertisement
Clear's Social Advertising for Porsche and Pickme during the COVID Pandemic (2020)
ADAPT AND OVERCOME
Challenge
Both PickMe, a leading ride-hailing service, and Porsche, the luxury automobile brand, came to Clear seeking to create impactful video content during the challenging times of the COVID-19 pandemic. The goal was to maintain brand engagement and visibility along with social awareness despite the restrictions and challenges of the pandemic.
Innovative Planning:
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Remote Collaboration: Utilized virtual planning sessions to strategize the shoots.
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Meticulous Production Execution: Employed advanced lighting and high-definition cinematography.
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Safety Protocols: Implemented stringent health measures to ensure safe environments.
Creative Execution:
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Porsche: Used high-definition cinematography to capture luxury and performance within the confines of a single warehouse location.
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Hatch: Designed an iconic yellow set and crafted engaging narratives to resonate deeply with the audience.
Production Details:
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Engaging Content: Crafted a narrative that resonated deeply with the audience, emphasizing the importance of gender equality.
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Collaborative Effort: Worked closely with Hatch to ensure the vision was brought to life seamlessly.
Approach
Impact
Porsche:
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Enhanced Visibility: Reinforced brand presence in Sri Lanka where they do lower levels of promotional activities.
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High Engagement Post: Significant increases in views, shares, and positive feedback.
Hatch:
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Widespread Acclaim: Raised awareness about gender bias with extensive positive feedback.
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Increased Engagement: Spikes in social media interaction and discussions.